VP Landbouw: A leading light in sustainable agriculture

VP Landbouw is the name of the agricultural company founded in the mid-1940s by the Van Puijenbroek family (‘VP’ Capital), who have continued investing in it ever since.

Until 2025, we operated as a mixed farm, combining arable farming, vegetable cultivation and dairy farming.

To remain at the forefront of sustainable agriculture, we joined forces with VP Capital to begin our transition to regenerative agriculture. Today, we work with a range of customers across the arable and vegetable sectors, using our farm as a demonstration site for regenerative farming practices and soil improvement.

At VP Landbouw, we believe in the power of innovation. That is why we regularly open up our farm for trials and pilot projects that contribute to the development of a more sustainable agricultural system. Over the years, these have delivered valuable insights and inspiring examples. We also invest in innovative technologies that help us farm more sustainably, such as robotics.

Sustainability and progress have long been part of who we are. In 2016, for example, VP Landbouw became one of the first farms to be recognised by Unilever as a Landmark Farm.

Every farm is unique – shaped by its soil, history, people and resources – and today, VP Landbouw finds itself at an important turning point.

Our ambition is clear: to be a regenerative and financially healthy farm that produces nutritious, healthy and great-tasting food through regenerative farming, in balance with nature and the local environment.

Our mission: A regenerative, financially healthy farm in balance with nature and its local environment

To give direction to our ambition, we have translated our mission into a manifesto built around four core values. These pillars guide our decisions and help us stay on course, enabling us to create lasting impact for people, nature and the economy.

Our approach is purposeful and step by step: we experiment, observe, learn and adapt. We are also prepared to explore new ways of working and, where necessary, take responsible financial risks to drive sustainable innovation.

We share our experiences with other farmers and organisations. We only scale up our approach once it has proven to work – ecologically, socially and economically.

Impact-driven and regenerative

We work on closing the carbon and nutrient cycles while improving soil quality, biodiversity and water management.

A healthy business foundation

A healthy business foundation is the driving force behind sustainable progress. Arable farming and landscape management reinforce one another within a single, robust economic model.

Local and in partnership

We take responsibility in and with our surroundings. Together with farmers, citizens, supply chain partners and governments, we close the loops locally.

Pioneering step by step

We accelerate the transition towards a sustainable food system by experimenting, learning and sharing knowledge.

The domain

arable farming

VP Landbouw is located in Hilvarenbeek, south of Tilburg, along the Belgian border. Most of the land is leased from the Gorp and Roovert Estate (Landgoed Gorp en Roovert). The rest is owned by the company. 

Of our 420 hectares of agricultural land, 175 hectares are used for the production of cow feed (grass, clover, field beans and maize). The remainder is used for arable farming and  vegetable cultivation , the two rotating as part of the arable farming strategy.   

Originally, the agricultural plots were established at a considerable distance from the buildings in order to protect the nearby vast forests from any possible fires. This combination of agriculture and agroforestry has now become a real asset,  providing for a more varied landscape whose biodiversity is on the rise. What’s more, our crops are less susceptible to extreme temperatures, wind or precipitation.  

Sustainability

Sustainability initiatives

VP Landbouw’s current sustainability policy is centred around animal welfare, biodiversity, greenhouse gas emissions, use of antibiotics, soil management and conservation in preventing and, where possible, rectifying any negative impacts on the environment. Our use of pesticides, water, energy, artificial fertilisers and antibiotics are in line with environmental benchmark standards. Together with our parent company VP Capital, a roadmap was drafted towards making our farm more sustainable. Some examples of sustainability initiatives that have emerged from this:

  • Strip cropping
  • No-till and minimum tillage
  • Mixed cropping of field beans and winter wheat
  • Fully electrified irrigation system
  • Use of cover and resting crops
  • Field margins with mixed flower crops
  • Use of grass clippings as compost/bokashi
  • Solar panels
  • Partial grazing and summer barn feeding
  • Animal welfare: annual audit by KoeKompas, followed-up by recommendations for animal health and welfare
  • Innovation fields for testing new ways of sowing and growing
  • Methane emission reduction with Bovaer®

our approach to co2 reduction and carbon removal

We annually measure our greenhouse gas emissions and are implementing a concrete reduction plan. This plan focuses on both energy efficiency and the transition to renewable energy sources. 

Our climate measures

  • Heating with geothermal energy 
  • 1.500 solar panels installed 
  • Procurement of green electricity 
  • Electric irrigation 
  • Use of HVO diesel as an alternative to fossil fuel

In addition to reducing emissions, we actively invest in carbon storage in the soil. We have planted a miscanthus field that will remain in place for at least ten years – a crop that improves soil quality and naturally sequesters carbon.

Certified carbon removal 

In collaboration with Carbon Farmers, we have had our carbon storage certified.
In 2025, we sold our first ONCRA-certified Carbon Removal Certificates to VP Capital. This certification confirms that we not only reduce emissions but also actively contribute to climate restoration.

Our team

Our team is made up of loyal, driven individuals.

Simon de Brouwer
General manager + Policy committee member
Richard Coppens
Office manager + Policy committee member
Harrie van Puijenbroek
Policy committee member + Gorp and Roovert estate Director
Michel Meerkerk
Policy committee member + VP CAPITAL Financial director
Hans van Mensvoort
All-round employee
Johan Wolfs
All-round employee
Jan Ketelaars
Allround co-worker + former herd manager
Dré Stuijts
Site manager and community service officer (BOA), Gorp and Roovert Estate
Walter van Sinten
Community service officer (BOA)

Unlike a lot of family businesses, all work carried out at VP Landbouw is done by paid employees. We strive for the utmost efficiency in our work, with a flexible team capable of adapting to all weather conditions. With their keen eye for quality and animal welfare, they are the ones who keep the farm running.

Alongside our permanent team, we also bring in flexible staff on a self-employed basis, or via an employment agency during peak periods.  

Our history

Source: Frank en Jef van Gils, (2015). Gorp en Rovert van leengoed tot landgoed.

While our farm enjoys a rich and diverse history, the common thread has always been the scientific basis upon which any decisions or adjustments are made.  

From the very beginning, there has always been a drive to continuously improve the welfare of both the cows and the soil. To that end, management has undertaken a number of research trips abroad, even as far as the United States.

Organisation

VP Capital

VP Landbouw is a direct investment of VP Capital in the agrifood sector. VP Capital is the family business of the van Puijenbroek family, a family of investors focused on tradition and driven by making a positive impact. The family’s roots lie in the Belgian town of Sint-Niklaas. Six generations ago, their great-great-grandfather started the HAVEP company, producing work wear in Goirle, the Netherlands. His socially conscious entrepreneurial spirit still guides the family to this day. Today, VP Capital is an investment company with some 50 investments, predominantly in Belgium and the Netherlands, investing in five different domains:

  • Energy
  • Agrifood
  • Clean technology
  • Built environment
  • Textile

VP Capital invests directly, as well as through funds, in large and small companies, serving as both an active and long-term partner, priding themselves on their active involvement as shareholder in any business they invest in. Sustainability, meanwhile, is at the top of the agenda. Every year, VP Capital publishes a Impact Report in which the entire portfolio is assessed by an independent third party covering progress in the area of sustainability.

Collaboration

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